Advertising and Promotion: An Integrated Marketing Communications Perspective [Print Replica] [Kindle Edition] Author: | Language: English | ISBN:
B005KLCXP4 | Format: PDF, EPUB
Advertising and Promotion: An Integrated Marketing Communications Perspective Epub Free
Download Advertising and Promotion: An Integrated Marketing Communications Perspective [Print Replica] [Kindle Edition] Epub Free for everyone book mediafire, rapishare, and mirror link Overview: Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century. Books with free ebook downloads available Advertising and Promotion: An Integrated Marketing Communications Perspective [Print Replica] [Kindle Edition] Epub Free
- File Size: 252445 KB
- Print Length: 864 pages
- Simultaneous Device Usage: Up to 2 simultaneous devices, per publisher limits
- Publisher: Business And Economics; 9th edition (January 25, 2011)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B005KLCXP4
- Text-to-Speech: Not enabled
X-Ray for Textbooks:
- Lending: Not Enabled
- Amazon Best Sellers Rank: #186,553 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
- #81
in Kindle Store > Kindle eBooks > Education & Reference > Writing, Research & Publishing Guides > Journalism
- #81
in Kindle Store > Kindle eBooks > Education & Reference > Writing, Research & Publishing Guides > Journalism
I got the Kindle "rented" version for 3 months - it's ridiculously priced to buy or to rent - obscene and they should be ashamed. That said - the book, while slow going, is absolutely fascinating. I would take this class again just to read the rest of the book that I missed!
It's updated fairly regularly every couple years it seems - I recommend it. Oh, and say goodbye to your money $ka-ching!$$
By AR
i had to purchase this book for school but it was a contemporary and interesting read. The hardcover is pretty heavy but very high quality.
By Julip
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