Managerial Economics: Foundations of Business Analysis and Strategy (The Mcgraw-Hill Economics Series) [Hardcover] Author: Amazon Prime Sign in to turn on 1-Click ordering | Language: English | ISBN:
0078021715 | Format: PDF, EPUB
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The goal of Thomas and Maurice's
Managerial Economics is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms.
Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 11th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
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- Series: The Mcgraw-Hill Economics Series
- Hardcover: 768 pages
- Publisher: McGraw-Hill/Irwin; 11 edition (October 2, 2012)
- Language: English
- ISBN-10: 0078021715
- ISBN-13: 978-0078021718
- Product Dimensions: 9.2 x 8.3 x 1.2 inches
- Shipping Weight: 3.2 pounds (View shipping rates and policies)
econ undergrad here, and I used this book for an econ course in my MBA program. material is well presented. the challenge, as far as I see it, is to write these kind of textbooks in a way that non-econ majors can understand and learn from them. they did that with this book.
By Sean McGrath
I loved how the authors conveyed the concepts to the reader in a style and manner that was very easy to understand for the reader. Although the book does not dive deep into either field of macroeconomics or microeconomics in depth, it covers all of the relevant topics of economics a manager may face in the future. This book so far has been the most well-written book I have rented for my MBA curriculum of all the books in all the courses I have taken up until now.
By Sunny
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