Postcards from Penguin: One Hundred Book Covers in One Box Cards Author: none | Language: English | ISBN:
0141044667 | Format: PDF, EPUB
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Product Description This is a collection of 100 postcards, each featuring a different and iconic Penguin book jacket. From classics to crime, here are over seventy years of quintessentially British design in one box. In 1935 Allen Lane stood on a platform at Exeter railway station, looking for a good book for the journey to London. His disappointment at the poor range of paperbacks on offer led him to found Penguin Books. The quality paperback had arrived. Declaring that 'good design is no more expensive than bad', Lane was adamant that his Penguin paperbacks should cost no more than a packet of cigarettes, but that they should always look distinctive. Ever since then, from their original - now world-famous - look featuring three bold horizontal stripes, through many different stylish, inventive and iconic cover designs, Penguin's paperback jackets have been a constantly evolving part of Britain's culture. And whether they're for classics, crime, reference or prize-winning novels, they still follow Allen Lane's original design mantra. Sometimes, you definitely should judge a book by its cover.
A Closer Look at Postcards from Penguin
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- Cards: 100 pages
- Publisher: Penguin Books; Box Pos edition (September 15, 2010)
- Language: English
- ISBN-10: 0141044667
- ISBN-13: 978-0141044668
- Product Dimensions: 6.7 x 4.6 x 2.5 inches
- Shipping Weight: 1.6 pounds (View shipping rates and policies)
I saw "Postcards from Penguin" at a bookstore, and as a longtime reader of Penguin paperbacks, I wanted to like this set; but on closer inspection, I found it to be strikingly... monotonous.
The book description promises "100 postcards, each featuring a different and iconic Penguin book jacket," but this is not borne out by looking closer. In fact, a very large portion of all covers are nearly the same, a few basic templates with just the title & author names changed. In this dreary expanse, you thrill to see any graphic element, *anything* that departs from the template. I find it puzzling, actually, that the publishers could put together such a large collection with so *little* visual interest. I had the feeling that if I bought this set, I'd end up discarding half or two-thirds of the cards, because they wouldn't be interesting enough to send to anyone nor keep for myself.
The Penguin design schemes excelled (excel?) at separating the Penguin line from contemporaneous paperbacks, and at unifying all titles in its line, but lined up, many of them look exactly the same. I'd say, pass on this postcard set, unless you have particular nostalgia for certain covers, or perhaps you are playing witty games with your friends by sending them cards with insinuating book titles. Or, you might be thinking Pop Art, wishing to frame a grid of the cards, all the same except for the small change in title -- like Andy Warhol's Campbell soup cans. That could work.
If you look at surveys of Penguin's design, such as Phil Baines' "Penguin by Design: A Cover Story 1935-2005", you see that Penguin's design work was rather more diverse and creative than shown in these cards, which seem to largely reproduce Penguin covers from the 1940s' and 50's.
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